Terms of Service

usebravery.com and the usebravery platform are operated by Bravery Technology Ltd, a company registered in England and Wales (referred to in these Terms as Bravery, we, or us). Our registered office and company details are available on request and through the contact methods set out below.

By creating an account, subscribing to a plan, or otherwise using the usebravery platform, you confirm that you have read, understood, and agree to be bound by these Terms of Service, together with our Privacy Policy and our Acceptable Use Policy, which are incorporated into this agreement by reference.

If you are entering into these Terms on behalf of a company or other legal entity, you represent that you have the authority to bind that entity, in which case references to you mean that entity. If you do not agree with these Terms, you must not use the platform.

Bravery provides a managed software-as-a-service platform that provisions and runs an affiliate site for each customer on its own isolated server, with one isolated box per tenant. Each site is served on your own domain with automatic TLS, and includes AI-generated content to help you populate and operate your site.

You add the real products you wish to feature, you use your own affiliate accounts (for example Amazon Associates), and you keep all commissions you earn. Product data is retrieved through the Amazon Product Advertising API under your own associate tag. Bravery never receives or holds your affiliate commissions.

The platform is provided on a commercially reasonable basis. We do not guarantee any level of income, sales, traffic, search engine rankings, or visibility, and we do not guarantee that you will be approved into, or remain in, any affiliate program. Except where we have separately agreed a service level commitment in writing, we provide availability on a commercially reasonable basis with no specific SLA.

You must be at least 18 years old and have the legal capacity to enter into a binding contract in order to use the platform. By using the platform, you represent that you meet these requirements and that all information you provide is accurate, current, and complete, and you agree to keep it up to date.

Account access uses passwordless authentication by means of a one-time code (OTP) sent to your email address, with optional time-based one-time password (TOTP) two-factor authentication. You are responsible for maintaining control of your email account and any two-factor device, and for keeping your authentication factors confidential.

You are responsible for all activity that occurs under your account. You must notify us promptly through the contact methods below if you suspect any unauthorized access to or use of your account. We are not liable for any loss arising from your failure to safeguard your account credentials or authentication factors.

The platform is offered as a subscription billed in USD on a monthly or annual basis, as selected at checkout. A launch price applies now and may change for future billing periods. Payments are processed by Stripe; Bravery does not store full card numbers. By subscribing, you authorize us and Stripe to charge the applicable fees and any taxes to your chosen payment method.

Subscriptions renew automatically at the end of each billing period at the then-current price for your plan unless you cancel. You may cancel at any time, and cancellation takes effect at the end of your current billing period, after which your subscription will not renew. Except where required by law or expressly stated otherwise, fees already paid are non-refundable, and we do not provide pro-rated refunds for partial periods.

If you upgrade to a higher plan, the upgrade is paid first: you pay the prorated difference for the remainder of your current billing period at a visible checkout, and the change is applied after a short review. When an upgrade is applied, any credits you have left are kept and the difference between the new plan's credit allocation and your previous plan's allocation is added once. If a requested change results in no additional charge, any unused balance from your current price is not refunded or credited.

If you downgrade to a lower plan, the downgrade takes effect at the end of your current billing period once it is approved. Until that date you keep your current plan's features, limits, and credits; a downgrade does not remove credits, and from the next renewal your allowance follows the new plan. If the lower plan has a lower catalog limit, you must first bring your catalog within that limit before requesting the downgrade. We do not delete or freeze your data to enforce a downgrade.

You may also switch your billing period between monthly and annual. Switching from monthly to annual billing is treated as an upgrade and applies once the prorated difference is paid; switching from annual to monthly billing takes effect at the end of your current billing period. A plan change that has not yet taken effect can be canceled from your panel; a paid but not yet applied upgrade is then refunded in full.

Prices are stated exclusive of applicable taxes unless otherwise indicated. You are responsible for any sales, use, value-added, or similar taxes associated with your subscription, other than taxes based on our net income.

As between you and Bravery, you own the catalog, product selections, text, images, configuration, and other content that you add to your site, and you own or control your domain. You are solely responsible for your content and for ensuring it is lawful, accurate, and not misleading.

You represent and warrant that you hold all rights, licenses, and permissions necessary to use and display your content and to operate your site, and that your content does not infringe the intellectual property, privacy, or other rights of any third party.

You grant Bravery a worldwide, non-exclusive, royalty-free license to host, store, reproduce, process, transmit, and display your content solely to the extent necessary to provide, operate, secure, and improve the platform and your site. This license ends when your content is removed or your account is closed, except for content retained in routine backups for a limited period or as required by law.

You operate your site using your own affiliate accounts and your own approved tags. Your relationship with any affiliate program, including Amazon Associates, is solely between you and that program. Bravery is not a party to that relationship and has no responsibility for it.

You must comply at all times with the terms and operating agreements of each affiliate program you use, and with all applicable advertising, consumer protection, and disclosure laws, including the requirements of the U.S. Federal Trade Commission (FTC). You are responsible for making clear and conspicuous affiliate disclosures on your site where required.

We do not guarantee that you will be approved into any affiliate program, that your accounts will remain in good standing, or that you will earn any commissions. Affiliate programs may change their terms, commission rates, or eligibility at any time, and any consequences of such changes are your responsibility.

Your use of the platform and the operation of your site must comply with our Acceptable Use Policy, which forms part of this agreement. The Acceptable Use Policy describes content and conduct that are prohibited on the platform.

You are responsible for ensuring that anyone who accesses the platform or your site through your account complies with the Acceptable Use Policy. We may update the Acceptable Use Policy from time to time, and your continued use of the platform following any update constitutes acceptance of the revised policy.

A violation of the Acceptable Use Policy is a breach of these Terms and may result in suspension or termination of your account as described below.

The usebravery platform, including its software, source code, design, templates, AI-generated content systems, documentation, and the Bravery name, logos, and brand, is owned by Bravery or its licensors and is protected by intellectual property laws. Nothing in these Terms transfers any ownership of our intellectual property to you.

Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, revocable license to access and use the platform for the purpose of operating your site during your subscription. You may not copy, modify, reverse engineer, resell, or create derivative works from the platform except as permitted by law.

If you provide us with feedback, suggestions, or ideas about the platform, you grant Bravery a perpetual, irrevocable, worldwide, royalty-free license to use and incorporate that feedback into our products and services without any obligation to you.

The platform integrates with third-party services to function, including Stripe for payments, Cloudflare for content delivery, TLS, and bot protection, the Amazon Product Advertising API for product data, and analytics providers such as Google Analytics 4. Your use of these services may be subject to their own terms and policies.

These third-party services are provided by their respective operators and are outside our control. We are not responsible for the availability, performance, content, or policies of any third-party service, and we make no representations or warranties regarding them.

If a third-party service changes, limits, or discontinues its offering in a way that affects the platform, we will make commercially reasonable efforts to maintain the service, but we are not liable for any resulting unavailability or change in functionality.

To the fullest extent permitted by law, the platform and all related services are provided on an as is and as available basis, without warranties of any kind, whether express, implied, or statutory, including any implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement.

We do not warrant that the platform will be uninterrupted, error-free, secure, or free of harmful components, or that any AI-generated content will be accurate, complete, or suitable for your purposes. You are responsible for reviewing and verifying AI-generated content before you publish or rely on it.

Nothing in this section limits or excludes any warranty or right that cannot be limited or excluded under applicable law, and this disclaimer does not remove any mandatory consumer rights you may have.

To the fullest extent permitted by law, Bravery will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenue, goodwill, data, or anticipated savings, arising out of or in connection with your use of, or inability to use, the platform, even if we have been advised of the possibility of such damages.

To the fullest extent permitted by law, our total aggregate liability arising out of or in connection with these Terms or the platform will not exceed the total amount of fees you actually paid to us for the platform in the twelve months immediately preceding the event giving rise to the liability.

Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be excluded or limited under applicable law. These limitations do not affect any mandatory consumer rights you may have under the law of your place of residence.

You agree to indemnify, defend, and hold harmless Bravery and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses, including reasonable legal fees, arising out of or in connection with your content, your site, your use of the platform, your affiliate activities, or your breach of these Terms, the Acceptable Use Policy, or any applicable law.

We will notify you of any claim subject to this indemnity, and you will cooperate with us in the defense of the claim. We reserve the right to assume the exclusive defense and control of any matter subject to indemnification by you, in which case you agree to cooperate with our defense of that claim.

This indemnity is in addition to, and does not limit, any other rights or remedies available to us under these Terms or applicable law.

You may terminate this agreement at any time by canceling your subscription and closing your account, with cancellation taking effect at the end of your current billing period. We may terminate or suspend your account or access to the platform if you materially breach these Terms or the Acceptable Use Policy, if required by law, or if necessary to protect the platform, other customers, or third parties.

Where practicable and where the circumstances allow, we will give you notice and an opportunity to remedy a breach before suspending or terminating your account. In cases of serious breach, illegality, or risk to the platform or others, we may suspend or terminate immediately.

On termination, your right to use the platform ends and your site may be taken offline. We will provide a reasonable window for you to export your content before deletion, except where we are required to retain or remove it by law. Provisions that by their nature should survive termination, including those on intellectual property, disclaimers, liability, and indemnification, will continue to apply.

These Terms and any dispute or claim arising out of or in connection with them, their subject matter, or formation, including non-contractual disputes or claims, are governed by and construed in accordance with the laws of England and Wales.

The courts of England and Wales will have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these Terms or the platform.

If you are a consumer, this choice of law and jurisdiction does not deprive you of the protection afforded to you by mandatory provisions of the consumer protection law of your country or state of residence, and you may also be able to bring proceedings in your local courts where the law so provides.

We may update these Terms from time to time to reflect changes in our platform, our business, or the law. When we make material changes, we will take reasonable steps to notify you, for example by email or through a notice on the platform, before the changes take effect.

The date the Terms were last updated will be indicated on this page. Your continued use of the platform after the updated Terms take effect constitutes your acceptance of the revised Terms.

If you do not agree to the updated Terms, you must stop using the platform and may cancel your subscription as described above before the changes take effect.

If you have any questions about these Terms, please reach out through our contact page or email [email protected].