Terms of Service

usebravery.com and the usebravery platform are operated by Bravery Technology Ltd, a company registered in England and Wales (referred to in these Terms as Bravery, we, or us). Our registered office and full company details are available on request and through the contact channels set out below.

By creating an account, subscribing to a plan, or otherwise accessing or using the service, you confirm that you have read, understood, and agreed to be bound by these Terms of Service, together with our Privacy Policy and our Acceptable Use Policy, each of which forms part of this agreement.

If you are entering into these Terms on behalf of a company or other legal entity, you represent that you have the authority to bind that entity, in which case references to you mean that entity. If you do not agree with these Terms, you must not use the service.

usebravery is a managed software-as-a-service offering that provisions and runs an affiliate site for each customer on its own isolated server, one isolated box per tenant, configured with your own domain and automatic TLS certificates, together with AI-generated content to help you launch quickly. You add the real products, connect your own affiliate accounts, and retain any commissions you earn.

We provide and operate the underlying infrastructure, software, and tooling on a commercially reasonable basis. We do not guarantee any particular level of income, traffic, search engine ranking, conversion, or commercial result, and nothing in the service or our marketing should be read as such a promise.

Availability is provided on a commercially reasonable basis. Unless we have separately agreed a written service level agreement (SLA) with you, we do not commit to a specific uptime figure, and the service may be subject to maintenance, updates, and occasional interruptions.

We may modify, enhance, or discontinue features of the service from time to time. Where a change materially reduces the core functionality of a paid plan, we will give you reasonable notice in advance.

You must be at least 18 years old and have the legal capacity to enter into a binding contract in order to use the service. By using the service you confirm that you meet these requirements.

You agree to provide accurate, current, and complete information when you register and to keep that information up to date. Account authentication uses a passwordless email one-time code (OTP), with optional time-based one-time password (TOTP) two-factor authentication, which we strongly recommend you enable.

You are responsible for maintaining the security of your account, your email inbox, and any authentication device, and for all activity that occurs under your account. You must notify us promptly through the contact channels below if you suspect any unauthorised access or use of your account.

The service is offered as a subscription billed in USD, on either a monthly or an annual cycle, as selected when you subscribe. A launch price applies at present; if launch pricing ends or changes, we will give you notice before any change takes effect at your next renewal. Subscriptions renew automatically at the end of each billing period unless cancelled.

You may cancel at any time, and the cancellation will take effect at the end of your current paid period, after which you will not be charged again. Except where a refund is required by your mandatory legal rights as a consumer, fees are generally non-refundable, including for partial billing periods.

Payments are processed by Stripe. We do not store full card numbers. By subscribing you authorise us, through Stripe, to charge the applicable fees and any taxes to your chosen payment method. You are responsible for any value added tax, sales tax, or similar taxes that apply to your subscription, unless we are required to collect them on your behalf.

If you upgrade to a higher plan, the upgrade is paid first: you pay the prorated difference for the remainder of your current billing period at a visible checkout, and the change is applied after a short review. When an upgrade is applied, any credits you have left are kept and the difference between the new plan's credit allocation and your previous plan's allocation is added once. If a requested change results in no additional charge, any unused balance from your current price is not refunded or credited.

If you downgrade to a lower plan, the downgrade takes effect at the end of your current billing period once it is approved. Until that date you keep your current plan's features, limits, and credits; a downgrade does not remove credits, and from the next renewal your allowance follows the new plan. If the lower plan has a lower catalogue limit, you must first bring your catalogue within that limit before requesting the downgrade. We do not delete or freeze your data to enforce a downgrade.

You may also switch your billing period between monthly and annual. Switching from monthly to annual billing is treated as an upgrade and applies once the prorated difference is paid; switching from annual to monthly billing takes effect at the end of your current billing period. A plan change that has not yet taken effect can be cancelled from your panel; a paid but not yet applied upgrade is then refunded in full.

As between you and Bravery, you own the products, catalogue, text, images, configuration, and other content that you add to your site, and you control your own domain. You are solely responsible for the content you publish and for ensuring it is lawful, accurate, and appropriate.

You grant us a worldwide, non-exclusive, royalty-free licence to host, store, reproduce, adapt, display, and transmit your content and to use your domain configuration solely as necessary to provide and operate the service, including provisioning your site, issuing TLS certificates, generating content at your request, and creating backups.

You represent and warrant that you hold all rights, licences, and permissions necessary for the content you add and for us to process it as described, and that your content does not infringe the rights of any third party or breach any applicable law.

You use your own affiliate accounts, for example Amazon Associates, and you keep the commissions you earn. Bravery never receives or holds your affiliate commissions and is not a party to the relationship between you and any affiliate programme.

You are responsible for complying with the terms and policies of each affiliate programme you use, including any requirements relating to approved associate tags, prohibited methods, and the accuracy of product information. Product data is retrieved through the Amazon Product Advertising API under your own associate tag.

You are also responsible for complying with all applicable advertising, marketing, and disclosure laws, including making the affiliate and sponsorship disclosures required by regulators such as the Advertising Standards Authority (ASA) in the United Kingdom and the FTC where its rules apply to you.

We do not guarantee that you will be approved for, or remain in good standing with, any affiliate programme, nor that you will earn any particular amount. Acceptance into and continued participation in any programme is at the sole discretion of the programme operator.

Your use of the service is subject to our Acceptable Use Policy, which forms part of this agreement and which you must follow at all times. It sets out the content and conduct that is prohibited on the platform and on the sites we host for you.

You are responsible for ensuring that everyone who accesses the service through your account complies with the Acceptable Use Policy. A breach of that policy is a breach of these Terms and may lead to suspension or termination as described below.

We may update the Acceptable Use Policy from time to time to reflect legal, security, or operational requirements, and the current version will always apply to your use of the service.

The usebravery platform, including its software, infrastructure design, user interface, documentation, and the Bravery name, logo, and branding, is owned by Bravery or its licensors and is protected by intellectual property laws. Nothing in these Terms transfers ownership of that intellectual property to you.

Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the platform during your subscription, solely to operate your own site for your own legitimate purposes.

If you choose to provide feedback, suggestions, or ideas about the service, you grant us a perpetual, irrevocable, worldwide, royalty-free licence to use and incorporate that feedback into our products and services without any obligation or compensation to you.

The service integrates with third-party providers, including Stripe for payments, Cloudflare for content delivery, TLS, and Turnstile bot protection, Amazon for product data, and Google for analytics where enabled. Your use of those services may be subject to their own terms and policies.

We are not responsible for the acts, omissions, availability, accuracy, or content of any third-party service, and your dealings with those providers are between you and them. Any changes a third party makes to its service, terms, or pricing are outside our control.

Where a third-party service is essential to a feature you use and that service becomes unavailable or changes materially, we will make reasonable efforts to maintain comparable functionality, but we do not guarantee that we will be able to do so.

To the fullest extent permitted by law, the service is provided as is and as available, without warranties of any kind, whether express, implied, or statutory, including any implied warranties of satisfactory quality, fitness for a particular purpose, and non-infringement.

We do not warrant that the service will be uninterrupted, error free, secure, or free from harmful components, nor that any content generated by the service will be accurate, complete, or suitable for your purposes. You are responsible for reviewing and approving content before you publish it.

Nothing in this section limits or excludes any warranty, right, or remedy that cannot lawfully be limited or excluded, and if you deal with us as a consumer, your mandatory statutory rights remain unaffected.

To the fullest extent permitted by law, Bravery will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenue, data, goodwill, or anticipated savings, arising out of or in connection with your use of, or inability to use, the service.

To the fullest extent permitted by law, our total aggregate liability arising out of or in connection with this agreement and the service will not exceed the total fees you actually paid to us for the service in the twelve months immediately preceding the event giving rise to the liability.

Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be excluded or limited. If you deal with us as a consumer, your mandatory legal rights are not affected by this section.

You agree to indemnify and hold harmless Bravery and its officers, employees, and agents from and against any claims, liabilities, damages, losses, and reasonable expenses, including legal fees, arising out of or related to your content, your use of the service, or your breach of these Terms or of any applicable law.

This includes claims arising from your site, your products and affiliate activity, your use of any affiliate programme, and any infringement of the rights of a third party by content you add or publish.

We will notify you of any such claim and may, at our option, participate in its defence. You must not settle any claim in a way that imposes an obligation on us without our prior written consent.

You may end this agreement at any time by cancelling your subscription, which will take effect at the end of your current paid period as described above. We may end this agreement, or suspend or restrict your access, where you materially breach these Terms or the Acceptable Use Policy, where required by law, or where necessary to protect the service or other users.

Where practical and lawful, we will give you notice and, for a curable breach, an opportunity to remedy it before suspension or termination. For serious breaches, including unlawful content or conduct that threatens the security or integrity of the service, we may act immediately.

On termination, your right to use the service ends and your site may be taken offline. We will provide a reasonable window during which you can export your content and configuration before any deletion, except where law or the nature of the breach prevents this. Provisions that by their nature should survive termination will continue to apply.

This agreement and any dispute or claim arising out of or in connection with it, including non-contractual disputes or claims, are governed by and construed in accordance with the laws of England and Wales.

The courts of England and Wales will have exclusive jurisdiction to settle any such dispute or claim, subject to any rights you may have to bring proceedings in another jurisdiction under mandatory law.

If you use the service as a consumer, you continue to benefit from any mandatory consumer protection provisions of the law of the country in which you are resident, and nothing in this section deprives you of those protections.

We may update these Terms from time to time to reflect changes to the service, to our business, or to legal and regulatory requirements. When we make material changes, we will provide reasonable notice, for example by email or through the platform, before they take effect.

The date of the most recent update will be shown on this page. If you continue to use the service after the updated Terms take effect, you will be treated as having accepted the changes.

If you do not agree to the updated Terms, you should stop using the service and may cancel your subscription, which will take effect at the end of your current paid period.

If you have any questions about these Terms, please reach us through our contact page or by email at [email protected].